ABOUT
RISING HORSE
Rising Horse is an advisory and coaching practice for leaders and organizations navigating pivotal moments of growth.
ABOUT ADA LIEN
“I advise and coach from lived executive experience.”
Ada Lien is an executive advisor and former CEO who has spent over two decades leading and transforming global brands.
Her work sits at the intersection of strategy, execution, and leadership. She has led multi-hundred-million-dollar businesses, repositioned global brands, built high-performing teams across markets, and advised PE investors on commercial strategy and value-creation opportunities.
Today, Ada partners with C-Suite executives, founders, and investors to sharpen strategy, accelerate alignment, and strengthen leadership in moments that matter.
Moments of change are where clarity, strength, and opportunity emerge.
THE STORY BEHIND RISING HORSE
Rising Horse draws inspiration from an ancient Chinese parable that reflects the unpredictable nature of progress. What initially appears as disruption often becomes the source of new opportunity – not by accident, but through how leaders respond.
At Rising Horse, we work at moments of transition and inflection – when decisions matter most. We believe growth is not linear, and that strong leadership requires the ability to hold complexity, see multiple perspectives, and move forward with clarity and intention.
The Rising Horse mark reflects balance and perspective – the ability to hold opposing forces in view while moving forward with intention. The horse, both a symbol of momentum and a strategic piece on the chessboard, represents strength through speed, judgment, and foresight.
Together, the name and mark represent a belief at the core of our work: progress comes from navigating complexity with judgment, discipline, and humanity – and making the right moves at the right moments.